Mohammad Najjarzadeh; Sakineh Jafari; Narges Jafari; Negar Rajabi
Abstract
The aim of this study was to investigate the structural relationship between environmental attitudes and knowledge with behavioral intentions in Conservation of Environment with the Mediating role of tourist satisfaction and Perceived Benefit in Khar Turan National Park. Regarding the goal, the current ...
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The aim of this study was to investigate the structural relationship between environmental attitudes and knowledge with behavioral intentions in Conservation of Environment with the Mediating role of tourist satisfaction and Perceived Benefit in Khar Turan National Park. Regarding the goal, the current research was practical and according to the method of data collection, it was considered descriptive - correlation. The study population was consist of all tourists who visited Khar Turan National Park. Participants were 200 tourists selected by using convenience sampling method. All of them completed questionnaire scales. Data analyzed by the path analysis. The results showed that environmental knowledge has a significant effect on tourist behavioral intentions in the conservation of the environment. Environmental knowledge by mediating perceived benefit didn’t have an indirect effect on tourist behavioral intentions in the conservation of the environment. Environmental knowledge by mediating perceived benefit and satisfaction had an indirect effect on tourist behavioral intentions in the conservation of Environment. Environmental attitude had a significant effect on tourist behavioral intentions in Conservation of the environment. Environmental attitude by mediating tourist satisfaction had an indirect effect on tourist's behavioral intentions in Conservation of the environment.In conclusion, environmental knowledge and environmental attitudescould directly affect the tourist behavioral intentions in Conservation of Environment.
